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BusinessCar Survey Reveals Lack of Driver Incentives

Fleet publication, BusinessCar, has revealed that more than half of businesses do not offer any incentives to drivers who show an improvement in their on-road behaviour.

The BusinessCar online poll found that only 13% of companies incentivised drivers to improve their performance on the road, while 34.8% said they did not operate such a system but would consider implementing one.

However, more than half of fleets surveyed (52.2%) said they did nothing to encourage drivers to improve their behaviour and it was not something they planned to do at all.

“Accidents are often a huge expense to companies, as well as an administrative headache,” said Jonathan Mosley, E-Training World’s director of sales and marketing.

“As such, we would always encourage businesses to offer some form of incentive to drivers to keep accident free each year. However we would also stress the importance of on-going training which can be achieved at very low cost, and with minimal disruption, by doing it online.”

For more information, please contact Jonathan Mosley, director – sales & marketing on 0845 260 7998 or email